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Huffer
Creative Designer
2025 -As a Creative Designer at Huffer, I oversee a broad range of creative across the brand, from product development through to marketing and sales.
Art Development - Creating garment graphics and artwork from concept through to final production, collaboratively with in-house designers & garment technicians and local & overseas manufacturers.
Range Plans - Collaborating with the sales team to develop product and artwork tailored to a diverse national retail network, including Rebel Sport, Backdoor & RedRat.
Marketing - Creating EDMs, web banners and Meta & social media campaigns, with a focus on strong visual impact, clear hierarchy and maintaining Huffer’s brand identity within tight timelines,
Lookbooks - Developing menswear lookbooks to support upcoming ranges and sales presentations, incorporating AI-generated imagery to explore concepts and visualise product beyond traditional studio photography.
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